areeba

areeba

Design Thinking Methodology, Design Systems, Product Management, User Research, User Interface Design & User Experience Design

A pioneering payment solutions and processing services company

Areeba is based in Beirut, Lebanon. Founded in 2017, Areeba provides a range of services including issuer processing, merchant acquiring, and digital payments to banks, financial institutions, governments, and businesses in the MENA region

My Responsibilities

I was one of the founding members of the Product Design Team, where I implemented new processes to help build the team. I designed various user interfaces for B2C payment solutions, POS systems, and B2B payment products. I also defined the first design system used across Areeba’s cross-platform products. Additionally, I led the implementation of product analytics and data-driven user research.